User Experience Design
Shown here are a few samples of my Service design UX strategy, workshops and outputs.
Service design success lies in changing the the way we thing about the organisations brand. By focusing on customer needs and outcomes rather than awairness and branding, we can build beautiful, engaging experiences that drive real customer satisfaction and business results.
Case studies
Example outputs
Brand environment map
Producing an environment map to understand who the key actors are associated with the brand.
This type of documentation can reveal underdeveloped areas as well as successful relationships which can be optimised further.
User experience map
This type of output requires considerable time to develop with customer and business interviews, but the advantages are obvious. We can see at a glance where the customer experience can be improved.
This piece of work was conducted for Swansea FC who have been constantly innovating over the last 2 years, finding better ways to talk to and interact with their fans.
User story mapping
This is probably the key activity that really unites a team and gives everyone a clear view of the tasks ahead. It focuses the output to be user-centric and is a critical part of any agile project. I have run many workshops to develop user stories and story maps and enjoy them immensely.
Process mapping
Understanding how a company functions is essential when transferring those functions into a digital landscape. UML process mapping allows us to clearly map those processes and build software solutions and user interfaces which make life easier for the user and the business.
Information architecture
IA defines the structure and interactions of a project. It is critical to understanding the scope and complexity of a project. It is however not essential that this is a monolithic document, lean UX sketches that can be shared with the teamwork better. Occasionally however we do need to formalize this on a, particularly large or complex project. I have included samples of both.
Design system libraries
A comprehensive design and development framework is essential when developing online applications and apps. It allows us to maintain a consistent UX and UI language across all customer touchpoints.
Lean UX
Moving quickly and together as a team while only producing the minimum need to communicate between the team is at the heart of Lean UX. In practice, this means lots of Post-it notes, sketches, wireframes, card sorting, etc which can be visually shared with a team and the clients.
Prototyping
Building interactive prototypes are not only fun but it really brings ideas to life in a way we have never before been able to. I usually use Flinto for this but have built prototypes using various bits of technology over the years. It’s key to communication with the team and the client but mostly it is key because users tell you what does not work.
Testing
User testing should be at the heart of everything we build. Test often and soon is a good motto. I am fully fluent in user testing software as well as writing test script, conducting interviews in person and remotely and producing clear outputs which improve the product and business revenue.
The tools
Embracing new ways of working is key to Agile development. Most recently this means JIRA, Sketch, Zeplin, Flinto, Omnigraffle, and Smapley but this could as easily be Basecamp, Figma, and Adobe XD, Visio and Illustrator. I am fully fluent in most things and happy to pick up something new.