Mercedes product management dashboard
Making dashboards exciting – This is not an easy brief, but with a brand as innovative as Mercedes, you have room to experiment.
The challenge
We developed a working data-driven prototype, which did the job but was not exciting. it did not make users want to interact with it, use it in presentations or to display it in the foyer. How could we demonstrate the brand’s core qualities and still maintain usability?
Competitive analysis
Mood boards
Data visualisation
Figma prototyping
Results
This was visionary work and was presented to senior stakeholders who wished to move the project forward based on this work.