Hello, Bill here.

I am an experience digital creative director, UI and UX expert and I love creating delightful digital experiences..

Natural History Museum

Wildlife Photographer of the year responsive design
Project 14

Historic England

Creative direction and Brand development
Project 21


Responsive Magento design.
Project 18


Design is in colaboration with brand developement agency Odd and has been a pleasure to help develop the ecommerce experience for selling Designer furnature with over 120 fabric options. We designed and built a bespoke Magento responsive interface with custom backend developement to get the user experience just right.


Professor Brian Cox's Wonders of the Universe app.
Project 08

Cardiff City FC

Cardiff City Football Club now have an easy to maintain mobile-optimised website and iOS and Android apps.
Project 22

United Nations & the Office of national statistics

The United Nations Statistics Division was committed to the advancement of this global statistical system.
Project 23

The British Library

English online and WW1 conceptual responsive designs
Project 13

The British Library

The British library will be launching 2 experimental, responsive prototype sites later this year. I was asked to work alongside existing agencies to develop the front end design and user experience and interface templates for this great british institution.

  • Client: The British Library
  • Role: Creative Direction, interface design, user experience
  • City Lit

    City Lit Magento Ecommerce
    Project 20

    City Lit

    City Lit offers over 5,000 courses to more than 30,000 students every year. The design of this site had to balance exceptional user experience for enrollment and payment along side content rich information. The responsive design works perfectly across all device types and is made easy with Magento's excellent ecommerce engine linked with Drupal's content management.

    • Client: City Lit
    • Role: Creative Direction, interface design and user experience
    • URL: www.citylit.ac.uk


    Arsenal iPad & iPhone/Android App
    Project 19

    Arsenal iPad & iPhone/Android App

    It has been a pleasure to lead the design and UX for this new app. It works beautifully and consistently across different platforms and screen sizes and has built on existing brand guidelines to create a fantastic live match experience for the fans.

    Paul Smith 2013

    Creative direction, User experience and global brand guidelines.
    Project 01

    Paul Smith

    The Paul Smith brand combines a genuine sense of humour and mischief; with a love of tradition and the classics. Paul Smith selected the OTHER media to build the company’s first online store in 2004, plus the US store. This has since evolved into a redesign for 2013. I have personally directed both redesigns over the last 4 years and this current design was one of the first fashion retailers to embrace responsive design. We continue to innovate and have fun working with Paul Smith. Thanks to all who have helped me to achieve this fantastic brand and shopping experience.

    • Client: Paul Smith
    • Role: Creative Direction, User experience, Responsive Design
    • URL: www.paulsmith.co.uk


    Live 3D iPad app.
    Project 17

    ECB iPad app

    For the first time ever a user can now follow a ball by ball account of the match in real time, beautifully visualised in a completely interactive 3d environment. This app offers an unimaginable amount of detail around each match, stats, player profiles and amazing 3d visualisations of performance.


    Creative direction for the world’s leading museum of art and design
    Project 02

    Victoria & Albert Museum

    It has been an honour to be involved in the redesign of this prestigious UK design institution. The first was the award-winning delivery of the Information Architecture and Designs for the V&A Search The Collection website. The second is the front end design and architecture work for the principle V&A Museum website.

    • Client: V&A
    • Role: Creative Direction, User experience
    • URL: www.vam.ac.uk//

    Ben Sherman

    Creative direction, User experience
    Project 03

    Ben Sherman

    Providing a stunning new e-commerce and online brand experience for Ben Sherman, one of Britain’s most iconic and legendary fashion brands. We developed a beautiful and on-brand design that more accurately portrayed Ben Sherman, whilst we also streamlined usability to increase conversion.

    Jasper Conran

    Creative direction and User experience
    Project 04

    Jasper Conran

    My brief was to create an elegant and stylish website for Jasper Conran that used statement imagery to capture the brand’s essence online including it's clean lines, quintessential Britishness, contemporary style, wit and craftsmanship. The site had to appeal to a variety of audiences; from fashion students, press and couture lovers to potential partners interested in working with Jasper Conran. On a practical front, the site needed to be search engine friendly and easy to navigate, without compromising the design experience.


    iPhone and iPad projects for the BBC
    Project 05


    Over the last few years I have had the pleasure to work on several projects for the BBC. BBC Listener was a paid for streaming and download audio service for overseas customers. It is sadly no longer available but was highly regarded by the BBC for it's simplicity of use and innovative radio tuner interface. Other prototype projects for the BBC included the Culture Show, Top Gear.

    • Client: BBC
    • Role: Art Direction, User experience


    English and Welsh Cricket board multiplatform design
    Project 06


    The ECB has been a major client for many years and I have worked continually on the account since 2009, web site design, usability and build. Award winning iPhone app which has gone through two redesigns and is now on Android and Blackberry platforms. The last 6 months we have been working on a new iPad app which will use state of the art 3d data visualisation to show live match coverage.

    • Client: ECB
    • Role: Art Direction, User experience, App design
    • URL: www.ecb.co.uk


    Magento design User experience and build
    Project 07


    Sunspel are a classic British fashion brand with a distinctive style. I worked on the first Magento build where I produced the information architecture and user experience work while leading the creative team as CD. The screen shots are from this initial build in 2011

    • Client: Sunspel
    • Role: Creative Direction, User experience.
    • URL: www.sunspel.com/

    Atlas by Colins

    World Atlas for ipad with customisable data layers
    Project 09

    Atlas by Collins

    The app includes more than 200,000 locations, such as cities and landmarks, on globes that can be downloaded for offline use. The app will evolve as the world changes, taking advantage of the latest live data to display a wealth of information about our planet. Atlas promotional video

    • Client: Collins
    • Role: Creative Direction, interface design and user experience

    Collins dictionary

    Online dictionary in 5 languages
    Project 10

    Collins dictionary

    The overall aim of this project was to bring the heritage and prestige associated with Collins’ printed dictionaries to the digital space. Harper Collins required an online dictionary that positioned them above their competitors for digital language products. This is a typographers dream and every effort was made to conform to the standards of typography and language communication found in a printed dictionary.

    • Client: Collins
    • Role: Creative Direction, interface design, typography and user experience
    • URL: Collins Dictionary

    The Royal Collection

    Main site redesign and shop
    Project 11

    The Royal Collection

    The Royal collection houses some of this countries most famous and precious art collections. The redesign of the site needed to not only showcase this wonderful collection but serve as a gateway for anyone wanting to visit any of the 6 residences where the collections are on show.

    The Rug Company

    The UK's premium Designer rug makers
    Project 12

    The Rug Company

    The Rug Company is the UK's most prestigious carpet maker with Designers such as Paul Smith, Vivian Westwood, Alexander McQueen, and Tom Dixon to name only a few. It's products are luxurious and bespoke; the web site needed to mirror these qualities while retaining all the functionality and usability of Magento to deliver what is a great online brand and shopping experience.

  • Client: The Rug Company
  • Role: Creative Direction, interface design, user experience
  • URL: www.therugcompany.com/
  • RFU

    Rugby Football Union iPhone app.
    Project 15


    The RFU iPhone app has been a huge success since it launched and continues to be a source of up to date information for rugby fans in the UK.

    • Client: RFUs
    • Role: Creative Direction design, and User experience
    • Year: 2010

    Football League

    Football League iPhone app.
    Project 16

    Football League

    I designed the current Football League app way back at the beginning of 2010 and it is due for an overhall. Shown here are some design visuals of how we think this may look. This has been a hugely successful app over the years and continues to serve the football League well even after all this time.

    • Client: Football League
    • Role: Creative Direction design and User experience

    Bill Galloway

    I am a creative professional with more than 20 years’ experience and I inspire digital teams to create delightful user experiences.

    I am commercially focused with a proven ability to deliver, on time and budget while innovating, challenging and bring new perspective to clients and teams. I do this by working closely with stakeholders to develop strong creative ideas and digital innovation. I work hard to understand the client and their business needs while always striving to deliver what is right for the user. This thinking means that I have consistently delivered innovative and award-winning digital solutions for many leading brands.

    I’ve successfully held Board Director, Creative Director and Group Head positions, managed teams of over twenty people and for the last 10 years I have been instrumental in successfully winning, architecting, designing and successfully delivering some of the UK's largest and most prestigious online brands.

    I am a champion of new creative working practices, using methodologies and technologies to successfully deliver award-winning products. Embracing concepts such as agile, jobs to be done, mobile first, content first, user centered design, one web, lean UX and responsive interfaces to create some truly fantastic digital products.

    I do and always will strive to lead by example and push teams to embrace the new.

    Awards and nominations

    • Football Business Awards - Finalist for agency of the year
    • eCommerce Awards - Best Home & Garden – Winner 2018
    • Football business awards - Swansea FC Swans App – Finalist: Innovation
    • Drapers - Best Website Design - Vollebak –
    • UK app awards - Innovation and Best Design/UX – Swansea City Swans – App Finalist
    • BIMA 2018 - Product & Service Design: Conscience – Advicenow – Finalist
    • Sports technology awards - Best Technology for Fan Engagement – Swansea City Swans App – Finalist
    • Design week - Digital, App Design – Swansea City Swans App – Highly Commended
    • Webby 2017 - Best Mobile Sites and Apps, Sports – Arsenal FC App – Honouree
    • BIMA 2017 - Immersive – Chelsea FC 3D Stadium Viewer – Finalist
    • Legal and Later awards 2017 - Access to Justice Through IT: Advicenow – Winner
    • BIMA 2012 – Education & Outreach – Wonders of the Universe – Winner
    • BIMA 2012 Mobile – Wonders of the Universe – Commended
    • BIMA 2012 Entertainment – Wonders of the Universe – Nominated
    • BIMA 2012 Public Life – The V&A Website Redesign – Nominated
    • BIMA 2012 Education & Outreach – The Collins Dictionary – Nominated
    • BIMA 2012 Grand Prix – Wonders of the Universe – Shortlisted
    • BIMA 2012 Agency of the Year – the OTHER media – Nominated
    • BIMA 2012 Innovation – Wonders of the Universe – Nominated
    • Museums and the Web 2011 – Research / V&A Collections – Winner

    Example sites